Business & Community
Examples of work for magazines, non-profits, charities, corporations and individuals
Business & Community
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“Road-tripping in Style”
The Costco Connection
William Bowlus, who oversaw construction of Charles Lindberg’s Spirit of St. Louis airplane, also designed the first aluminum travel trailer. Carrying on his legacy, today Bowlus Road Chief LLC adds luxurious innovations to the original.
“A Rewarding Performance”
Cyrus Schenck played with Legos and flew a plane before he could drive a car. But what the boy loved best was skiing. Years later, he founded RENOUN, builders of skis made with a non-Newtonian fluid, leaving fresh tracks in the ski industry.
“Muscle Man: Swanson Studio”
American Photographic Artists
Now in its 25th year, this Portland, Oregon-based photography firm “captures the focused intention, in both still and motion, of beautiful moments in athleticism, sports lifestyles and physical activity,” says Marcus Swanson, owner of Swanson Studio.
“A Diversity of Divinities”
The Grinnell Magazine
The multicultural and progressive student mix this college is known for also embraces (perhaps surprisingly) its strong religious and spiritual communities—from Shabbat Dinners and the Black Gospel Choir to the Quaker Friends Silent Meetings and Hindu gatherings.
“An Experience to Remember”
Whether street action or interactive displays, experiential marketing encourages people to engage their senses in a dialogue with a company’s brand. Wieden+Kennedy, Swanson Studio, satis&fy and others describe how they’ve inspired others, intellectually and emotionally, while also building community.
It’s called “coopetition,” that delicate balance of working both with and against one’s competitors. This article explains how to do just that, within all areas of business, resulting in complementary retail relationships that make everyone a winner.
"Share the Load"
Profitable store owners know it’s important to delegate, and they do it well. But it's not so easy to turn things over to someone else. This how-to article offers ten questions to help readers examine their own capacity to delegate, and eight tools they can put to use right away.